When it comes to business blogs, there are many ways to structure and build effective content. An online marketer and business owner can hire an article writer, and have them write 500 word articles, creating 100 articles and pay them $2 per article. Or, a savvy owner can hire someone and pay them $5/500 words and have them create 50 higher quality articles. Which is better?
Is it better to have 100 low quality articles or 50 higher quality articles?
Every marketer that is successful knows that high quality content will drive more targeted customers to your business. Higher quality, more targeted customers are more likely to become paying customers that frequent your blog. Once you build an audience, you are more likely to have customers return to your site again and again. If you have customers that visit your website one time because the quality of your content is good, even if they do not buy something the first time, the odds are high they will continue to visit and eventually become loyal, paying customers.
Purpose of High Quality Content
Never underestimate the power of high-quality content. Some first-time business owners seek out content without paying attention to the power of high-quality content. However most online consumers are very savvy. They seek out content that is rich and meaningful. People spend more time on the internet today than doing any other leisurely activity. People will spend more time surfing the internet than shopping, watching television, or spending time outside. You can perform any number of activities online, including getting the latest news, catching up on sports, catching up with friends and family members, and even taking care of your shopping needs.
For that reason it is critical to provide consumers with high quality content. You don’t need to provide content solely related to your products and services. You can also provide high-quality content that will entice consumers because it provides them with information they might be looking for to read on their leisurely time.
How to Attract High Quality Customers
The key to attracting high-quality consumers is finding out what your targeted audience is searching for online. Invest some time into your targeted audience by finding out the types of things they are searching for online. If they want to read more about the types of products and services you offer, or learn more about technology, then provide the best quality content you can find on technology for your target audience.
You won’t regret it. If you have 50 high quality articles on technology, your consumers will thank you by visiting your site each time you update an article. That loyalty will eventually turn into paying customers. You can create a list of returning customers, and update them each time you upload fresh content. In the end, this is the best way to attract and retain the best customers. Nobody wants to read low quality content. This is worse than eating Spam. Unless of course, that is the kind of thing that you enjoy and if that is the case, then go for it.