Mobile marketing started way back in 2000 when the trend rapidly grew in Europe. SMS marketing was the most popular form of mobile marketing then and up to date it still is. Basically, this marketing technique involves collecting contact information from customers and then sending short messages related to the business. This marketing tool is one of the most effective. This is because almost everyone opens an SMS and scans through it. Unlike Email marketing that many recipients not bothering to open the email at all and read it. Marketers have therefore taken advantage of the effectiveness offered by SMS marketing and channelled substantial resources towards it. Even though the platform is plagued by various privacy and recipient issues, it is still widely used and highly effective.
Just like most other forms of digital advertising, the content of the advert is the most important aspect of the whole marketing campaign. It is the content that appeals to the prospective clients, turns them into loyal customers and retains them in the business. Therefore, a marketer needs to be very careful and considerate about the content of the SMS being sent. For one the SMS should be simple and clear. Do not write a whole page of meaningless information that cannot be understood. Ensure that the first line capture the attention of the reader to encourage them to continue reading.
The length of the SMS is also very important. Some businesses use SMSs as monthly newsletters where they blabber about nothing of importance. The SMS should be a way of updating the customer on what is new, available offers and prevailing trends that they should be aware about. If you are not sure about what to put in the SMS it is advisable that you simply write down a one sentence call to action. The call to action can be a visit to the business website. You can read more about it on our GoTo Mobile feature.
Meaningful and helpful information is also very important. Send your customers information about helpful tips to accomplish a certain task. This way, they will feel important and will be looking forward to the next SMS from the business.
Finally, identify yourself. This should actually be the first point. The system you are using may not display the company name and location on the customer’s mobile phone. Ensure that you have mentioned your company’s identity and if possible, location. In general, ethical and effective SMS marketing works to avoid spamming the customers while at the same time appealing to them and sharing meaningful content with them. With good SMS marketing you may even create traffic to your site by using calls of action in the SMSs.